Football 3 years ago

Cash-strapped Roar signs major sponsor

  • Cash-strapped Roar signs major sponsor

Embattled A-League club Brisbane Roar has posted a rare off-field win, unveiling insurance company Steadfast as their new major sponsor.

The one-year deal will see Steadfast's logo emblazened on the front of Brisbane's jerseys in all competitions this season, starting with Tuesday night's FFA Cup tie with the Western Sydney Wanderers in Penrith.

Steadfast had been the Roar's back-of-shirt sponsor for two seasons, but now replaces The Coffee Club as the club's principal partner.

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It is a welcome breakthrough for Brisbane at a time when the club is locked in a crippling financial crisis, in heavy debt to a string of unhappy creditors and facing the possibility of being wound up in nine days if a legal deadline is not met.

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